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How is the New iPhone 12 Saving the Planet? Recycling is the Key

Brought to you by IBEC Intelligence


In July Apple announced that they are committing to being 100% carbon neutral across entire supply chain by 2030. Let’s take a look at how they are moving toward this goal with the production of the newly announced iPhone 12 series.

Apple states that “iPhone 12 models utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories.”


  • 100% recycled tin is the solder

  • More than 90% recyclable fiber packaging

  • Zero waste sent to landfill from final assembly supplier sites

  • 100% recycles rare elements in the magnets

  • 98% recycled rare earth elements in the whole product

  • 100% virgin wood fiber from responsibly managed forests

  • 99% recycled tungsten in the whole product.

  • 100% recycled tungsten in the Taptic Engine.

  • 35% recycled plastic in at least eight different components

  • Arsenic-free display glass

  • No BFR

  • No PVC

  • No Beryllium

  • No Mercury

  • Transitioning to 100% renewable energy for apple production


Apple is also “removing the power adapter and EarPods from iPhone packaging, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet.” They claim, “these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.”


Trade In program is another way to help out the plant. Apple gives credit for trading in an eligible device, and recycles the devices that are not eligible, for free, through partnering with e-waste recyclers.

To be a certified Apple recycler/refurbisher you need to be R2 certified. To know more and get information on what's the best way to get R2 certification with minimal investment and maximum rewards schedule a free 30-minute consultation with an IBEC expert.



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