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Expert Spotlight
Spotlight on Marin Galvin – Driving Standards Development and Innovation at CTIA

In many ways, cellular communications have come to define life as we know it. And while cellular technology makes communication appear instantaneous, the industry itself does not evolve on autopilot. There are standards and associations that govern this industry. And it’s the tireless work of people like Marin Galvin that make things appears so easy to the end users.
Marin Galvin stands out as a critical force at the CTIA – The Wireless Association, where she is the Director of Strategic Industry Programs. This role puts Marin at the forefront of convening the wireless ecosystem to develop and implement standards that shape the future of mobile technology.
Marin oversees initiatives focused on creating industry services designed to benefit CTIA Reverse Logistics and Service Quality (RLSQ) members. This role involves extensive collaboration with various stakeholders in the wireless sector. One of her major responsibilities is leading the RLSQ program, which aims to define standards and certification pathways to support the aftermarket of wireless devices.
“Managing diverse members and partners is like herding cats,” Marin observes. "It's crucial to align different players' goals in this complex ecosystem.”
Standards make things clear in all parts of society where they apply. In essence, standards simplify things. However, the standard development process in itself is very complex. In fact, it is complex on a variety of levels.
At the heart of Marin's work is the group’s establishment of rigorous standards that bring clarity and integrity to the aftermarket device industry. The RLSQ program develops both voluntary standards and certification pathways, ensuring that all stakeholders operate on the same foundational principles.
“Creating standards is not just about setting rules; it’s about fostering a culture of excellence and transparency,” Marin emphasizes. The RLSQ program has grown significantly since its inception in 2017, with the first standards being published in 2019.
Marin explains that the standard development process typically involves several phases:
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Consensus Building – Marin values input from all industry players, from large manufacturers to small retailers. “We gather feedback from all members to ensure every voice is heard, regardless of size,” she shares.
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Feedback Sessions – Continuous dialogue is essential. “Even during these phases, we make sure to communicate openly and transparently. It’s about unifying our ecosystem under common goals,” she adds.
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Drafting and Revising Standards – The committee works collaboratively to draft and revise the standards, which can take a considerable amount of time. "It’s not for the faint of heart. It requires dedication and a long-term perspective," Marin notes.
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Final Approval and Publication – Once consensus is reached, the finalized standards are published, signaling their official adoption within the industry.
The establishment of standards does not merely benefit the technical aspects of wireless device repair. It also builds trust and clarity for consumers. Marin emphasizes that “when consumers understand what they are buying, like distinguishing between Grade A and Grade B devices, it promotes transparency and reduces confusion.” Grade A devices are essentially like new, while Grade B devices may have minor cosmetic imperfections, allowing consumers to make informed choices.
“Our primary goal is to distinguish industry participants that meet the gold standard from those that do not,” she adds. Having clear standards helps identify trustworthy service providers who uphold high-quality practices.
CTIA Certification’s relationship with IBEC has been a critical component in enhancing its standards and expanding CTIA Certification’s reach. Marin notes, “Partnering with IBEC gives the RLSQ Program an expansive footprint that allows us to promote our standards globally.”
With the global marketplace in mind, the partnership has been pivotal. “We’re now in year five of our program, and having IBEC on board has enabled us to grow our presence internationally, particularly in key markets like the UK, Europe, Japan, and Australia,” Marin states.
The collaboration of CTIA Certification with IBEC exemplifies the impactful convergence of resources and expertise in standard development. Marin Galvin highlights, “When industry members adopt these standards, it not only elevates their own practices, but also contributes to the collective improvement of the ecosystem as a whole.”
Marin's leadership style fosters inclusivity and consensus. “Anyone in the standards business knows it’s not for the faint of heart,” she reflects. She believes the strength of their committees lies in the mixture of experience and insight from diverse industry players.
“On our calls, every piece of feedback is treated equally, whether it comes from a large OEM or a small mom-and-pop shop,” she notes. This dedication to equal representation has attracted over 100 member companies to participate in the RLSQ program.
Beyond her professional contributions, Marin is also a dedicated mother of two young children. Balancing her career with family life, she describes her role as a parent, particularly to her three-and-a-half-year-old daughter and nine-month-old son, as both challenging and rewarding.
“The biggest joy of my life is being a mom,” she shares, reflecting on how her personal life fuels her professional passion. Marin mentions that before becoming a mother, she might have spoken about her passion for travel, but motherhood is all-consuming at the moment.
Marin Galvin’s leadership at CTIA exemplifies a commitment to excellence and innovation within the wireless industry. Through her efforts to convene experts and advance standardization and certification, she enhances operational quality and fosters a trustworthy marketplace for consumers. The program’s collaboration with IBEC, will undoubtedly play a crucial role in shaping the future of the secondary market. “We’re just getting started,” she asserts, embodying the spirit of perseverance and dedication that defines her work. After all, given the rapid developments in technology, standards development is always on the move to stay current and up-to-date.
